Designing and building
digital experiences.
Creative Technologist & AI-Driven Design Lead with 10+ years of experience across brand identity, digital products, UI/UX, and interactive content. I help brands and products look sharp and actually work.
Selected work
Flagship
projects.
Brands, products, and digital experiences, end to end.
About
Who I am
I care about how things look, but just as much about whether they actually work for the people using them.
I'm a Creative Technologist & AI-Driven Design Lead with 10+ years of experience working across brand identity, UI/UX, web development, illustration, and interactive content, from concept through to final delivery.
My work spans multiple disciplines: using AI to work faster and push ideas further, building design systems, crafting brand identities, and shipping production-ready interfaces for digital products and marketing platforms.
Based in PTA, ZA. Open to engagements in JHB, CPT, and remote worldwide.
Languages
Skills & Tools
The human behind the work
Life outside
the work.
scratch to discover
what I do outside of work
Career
The journey.
10+ years across multiple disciplines: brand, UI/UX, illustration, web, and AI-driven design.
The Open Window Institute
BA Visual Communication
Graduated 2016
- ⸗Graduated with a BA Degree in Visual Communication.
- ⸗Subjects included Interactive Design Studies, Photography, Illustration, Visual Conceptualisation, and more.
Two Tone Global
Graphic Designer
Jan 2017
- ⸗Kicked off a design career producing digital assets, layouts, and visual content.
- ⸗Designed marketing campaign assets for Nestlé, contributing to brand-aligned creative across print and digital formats.
Blue Pixel Studio
Graphic Designer & Illustrator
Jun 2017 - Jan 2019
- ⸗Designed digital, print, and social media assets for a diverse agency client base.
- ⸗Supported branding and campaign development from concept through delivery.
- ⸗Illustrated characters, backgrounds, and game components for three game-based books, adapting existing titles into illustrated interactive experiences.
MathU Teaching Emporium
UI Designer & Web Developer
Jan 2020 - Jan 2023
- ⸗Delivered end-to-end UI design and web solutions for customer-facing platforms.
- ⸗Supported rapid project delivery across design and front-end development.
- ⸗Built a working knowledge of HTML, CSS, and production web workflows.
MathU Teaching Emporium
Lead Designer
Jan 2023 - 2026
- ⸗Led UI design and visual direction across all digital platforms and marketing assets.
- ⸗Worked with international clients, designing platforms and digital products for audiences across multiple markets.
- ⸗Own and maintain the full design system: components, tokens, and templates.
- ⸗Collaborate directly with product, marketing, and management stakeholders.
Freelancer
Creative Technologist & AI-Driven Design Lead
2026 - Present
- ⸗Taking on selected design projects across brand identity, UI, and web.
- ⸗Working directly with startups and growing businesses to elevate their digital presence.
- ⸗Available for long-term creative partnerships.
Contact