Designing and building
digital experiences.
Creative Technologist & AI-Driven Design Lead with 10+ years of experience across brand identity, digital products, UI/UX, and interactive content — designing smarter, delivering sharper.
Selected work
Flagship
projects.
Brands, products, and digital experiences — end to end.
About
Who I am
Strong visual foundation.
Practical, user-focused approach.
I'm a Creative Technologist & AI-Driven Design Lead with 10+ years of experience working across brand identity, UI/UX, web development, illustration, and interactive content — from concept through to final delivery.
My work spans multiple disciplines — designing smarter with AI, building design systems, crafting brand identities, and shipping production-ready interfaces for digital products and marketing platforms.
Based in Pretoria, ZA — open to remote and hybrid engagements worldwide.
Languages
Skills & Tools
Career
The journey.
10+ years across multiple disciplines — brand, UI/UX, illustration, web, and AI-driven design.
Two Tone Global
UX/UI Designer
Jan 2017
- ⸗Kicked off a design career building UI layouts, wireframes, and digital assets.
- ⸗Developed a foundation in user-centred design thinking and interaction principles.
Blue Pixel Studio
Graphic Designer & Illustrator
Jun 2017 – Jan 2019
- ⸗Designed digital, print, and social media assets for a diverse agency client base.
- ⸗Supported branding and campaign development from concept through delivery.
- ⸗Sharpened visual craft across illustration, typography, and brand identity.
MathU Teaching Emporium
UI Designer & Web Developer
Jan 2020 – Jan 2023
- ⸗Delivered end-to-end UI design and web solutions for customer-facing platforms.
- ⸗Supported rapid project delivery across design and front-end development.
- ⸗Built a working knowledge of HTML, CSS, and production web workflows.
MathU Teaching Emporium
Lead Designer
Jan 2023 – 2026
- ⸗Lead UI/UX and visual design across all digital platforms and marketing assets.
- ⸗Own and maintain the full design system — components, tokens, and templates.
- ⸗Collaborate directly with product, marketing, and management stakeholders.
Freelancer
Creative Technologist & AI-Driven Design Lead
2026 – Present
- ⸗Taking on selected design projects across brand identity, UI, and web.
- ⸗Working directly with startups and growing businesses to elevate their digital presence.
- ⸗Available for short-term engagements and long-term creative partnerships.
Contact